— PROJECT NAME
Colgate – 2025
— ROLE
Co Director
3D Design
— PRODUCTION
Makmac
20.12.2023
I worked on the creative direction and animation for this Colgate campaign, aimed at the Chinese and Taiwanese markets. The goal was to keep things premium, clean, and elegant, but still fresh and approachable.
We crafted different versions for each platform, tweaking the visuals and rhythm to match the local vibe and keep everything feeling sharp and well-balanced.
6 SECONDS
VERSION
The project included adaptations in different formats for social media. We created platform-specific versions (square, vertical, horizontal) while maintaining visual and narrative consistency.
MAKING
A CONCEPT
