— PROJECT NAME
Inspirational 2025 –
— ROLE
Creative Director
AI Creative – Post
— PRODUCTION
Petru
01.10.2025
New visual project for Inspirational ’25, created in collaboration with Lady Brava.
An exploration of how AI and postproduction can merge with human emotion and handcrafted detail.
A journey where the human and the artificial meet to create pure feeling.!
7 Avatars AI
INFO
Stop when the noise gets too loud.
Stop when routine turns into repetition.
Stop to reconnect.
This became the emotional spine of the identity: an invitation to slow down long enough to see, think and feel again.
3D Set + AI Image Integration
For Inspirational ’25, together with Lady Brava, we explored how AI and postproduction can merge with human emotion.
Each frame became an experiment between the digital and the organic.
Beyond the hero pieces, we developed a complete visual system for the event: motion elements, still frames, graphic layouts and brand assets that extend the “Stop and Breathe” experience across every format.
AI AVATAR
We trained seven custom LORA models to shape a set of avatars that live between the organic and the digital.
Each model was built through iterative testing (expressions, textures, silhouettes) to craft characters that feel contemplative rather than overstimulating.
TRAINNING LORA AVATARS
Image test
First test AI models
Trainign 7 model in AI for made AI videos
3D Set + AI Image Integration
We designed layered 3D environments where these avatars exist: soft lighting, volumetric depth, and compositions that breathe.
AI-generated imagery was integrated into the scenes, merging the precision of 3D with the unexpectedness of machine-generated texture.
A Visual Universe Built to Slow Down
Color palettes are soft and atmospheric.
Motion is intentional and slow.
Composition is uncluttered, giving each element room to exist.
Technology and emotion meet at the same pace.
Inspirational ’25 became a project about presence—about creating an identity where design doesn’t shout, but invites.
A reminder that creativity often emerges not from acceleration, but from stillness.